The first thing you do when starting a website or blog is make sure the content is the best it can be, the design is attractive and well, and you absolutely love it.
Then comes the hard part. “How the hell am I actually going to turn this into a full time job?”
Here are the ABCs of blog monetization and why self-service ad platforms are your best bet!
Life will be simple again !
The simpler the better. This is a phrase we all love but often find hard to live up to. This is especially true when it comes to starting your first website or blog. Have you ever used self-service advertising? As the name simply puts it, you can do it all by yourself. You don’t need to deal with any third party advertisers, decide on a good online ad company, meet campaign managers, or anything of the sort. Signing up to a good ad platform is a great and simple way to start making revenue off a site. All you need to worry about is signing up, creating an ad placement and let the platform take care of the rest. It doesnt get any simpler than that.
The minority will prevail!
If you are or ever were a beginner in the blogging or website world, you know what I mean when I say minority. No one denies the advantages a good online advertising network can provide. The problem is most of the big names (and the best ones as well) came to a point where they weren’t taking small publishers seriously. Yes, they spoke to them, and listened to their needs, but they weren’t really giving them priority. And why should they? If you have a website with millions of monthly impressions versus a website with hundreds of them, which one do you think will bring more conversions? And for advertising networks, profit is, well, everything.
Small bloggers and site owners got left behind by the big online advertising sharks. But no more! Ad platforms provided a solution for these internet enthusiasts, allowing them to create an account without having to meet any minimum traffic volume requirements. In the world of self-serve advertising, every publisher is equal.
Now means Now!
For site owners, and everyone else in the free world for that matter, waiting is a nightmare. You wait all day. You wait for your coffee, you wait at the supermarket line, you wait to find a good parking spot, you wait to get movie tickets, you wait in traffic, and you wait and wait and wait. You don’t want to wait when it comes to seeing how new things look on your site. By new things I mean advertisements. With an online advertising network, you’d probably have to wait to see what advertisers they find that will fit your site, get recommendations on where to place them, and overall go through a trial period before you can see any live ads online. With self-service ad platforms, you can go live within seconds and see how new ads look on your site! This will allow you to evaluate what positioning is better, what sizes fit the most, and any other characteristics to optimize on site advertisements, learn your traffic and start seeing high conversions in no time. The waiting days are over.
Most self-service ad platforms offer live and historical reporting that allow you to track your ad placements' progress. You can check every little detail, in real time. Anything from how many clicks each placement is getting, the click-through rate, how much you’ve earned, how much has been paid already, and basically every little piece of information you would be constantly asking your campaign manager to give you. By using an ad platform, you can click on the “Refresh” button as many times as you want and see your ads’ progress several times a day!
Using self-serve ad platforms is a great solution to monetize your website. They're the simplest alternative and give you more freedom when it comes to monitoring results. Choosing a self-serve ad platform is a good way to get you started on monetizing your site and learning the tricks of the trade.